How Dollar General transformed its brand, grew sales and profits, and is driving Wal-Mart crazy
Did you hear the one about the discount retailer based in the South that pruned its selections, cleaned up its stores, broadened its customer appeal, changed its logo, introduced private labels, emphasized food … and succeeded? There's little doubt that the success of Dollar General — author of all of the above changes and beneficiary of robust sales and margin improvements that have come along with them — has captured the attention of the retailing world. And perhaps no competitor has ...
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