WEST DES MOINES, Iowa — At Hy-Vee, good health is about more than stocking shelves with natural products and erecting in-store pharmacies. The retailer, with 225 stores in seven Midwestern states, strives today to make health an attribute of its brand, further refining a shift that began several years ago. Shoppers are visiting Hy-Vee not just for products today, but for expertise and assistance in leading a healthy lifestyle, according to Ric Jurgens, chief executive ...

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