At least eight companies are fighting it out for the hearts and stomachs of Hispanic consumers in Southern California. As a group they control more than $5 billion worth of volume annually, and that number is likely to grow as the Hispanic population continues to grow. The major players include: • Superior Grocers, Santa Fe Springs, Calif., an Asian-owned company whose 38 stores do an estimated $1.2 billion annually. Superior, which began operations in 1983, runs ...

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