MONTREAL — The premise that shopper-level insights can generate actionable and profitable programs got a big boost last week when Metro here announced the formation of Dunnhumby Canada, a joint venture with the United Kingdom-based marketing organization. “Dunnhumby has expertise and sophisticated software, and we have the local experience, so together we can improve our offer and improve our business,” Eric R. La Fleche, the retailer's chairman, president and chief executive officer, said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.