MONTREAL — Metro here said last week it expects to launch an integrated promotional campaign late this fall after it completes the conversion of its Ontario stores to the Metro banner. The company is also hoping to become a sponsor of the Toronto Maple Leafs hockey team as a way of promoting the name on the stores, Eric R. La Fleche, president and chief executive officer, said. Metro had completed 128 of 159 planned conversions as of July 24, with expectations of completing the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.