MONTREAL — Metro Inc. here has unveiled a new web and mobile “ecosystem” the retailer said would further enable its personalization strategy.

The proprietary technologies, including an iPhone mobile application and a revamped website, were developed over 18 months and allow users to manage their purchases before, during and after their trip to the grocery store, the company said.Metro mobile application

"With the rapid transformation of retail in the digital world, purchasing habits in the food industry are changing, and we are determined to stand alongside consumers in a personalized way as things evolve," Marc Giroux, vice president, chief marketing and communications officer for Metro, said in a statement. “Our digital ecosystem (mobile and web) was designed to facilitate customers' purchasing cycles, to give them more inspiration and savings and develop an even more personalized relationship with them that takes their needs, tastes and lifestyle into consideration."


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The new Metro website is more user-friendly, more intuitive, and more personalized, Metro said. Users will be able to synchronize their grocery list with the My Metro app, and in sharing their metro.ca account, all family members will share the list.

Users who are also metro&moi members can use their iPhone at the checkout as their metro&moi card, and redeem their personalized coupons. Users can also use their phone at the checkout to redeem their personalized coupons.

Read more: Metro Personalizing All Shopper Interactions

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