SAN JOSE, Calif. — With the hiring of longtime industry veteran Rich Donckers as president, Mi Pueblo Food Stores here plans to try to extend its reach beyond its core Hispanic base, Juvenal Chavez, chairman and chief executive officer, told SN last week. “While Mi Pueblo remains committed to serving its core customer and providing an authentic Hispanic shopping experience, Rich certainly will bring a lot of expertise in how we might more broadly market Mi Pueblo to new, diverse ...

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