SAN JOSE, Calif. — With the hiring of longtime industry veteran Rich Donckers as president, Mi Pueblo Food Stores here plans to try to extend its reach beyond its core Hispanic base, Juvenal Chavez, chairman and chief executive officer, told SN last week. “While Mi Pueblo remains committed to serving its core customer and providing an authentic Hispanic shopping experience, Rich certainly will bring a lot of expertise in how we might more broadly market Mi Pueblo to new, diverse ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.