If it were only about adding some beer and wine to the product mix, and an extra day of sales each week, the transition of the Ukrop's banner would be a breeze. But for Giant of Carlisle, which bought the storied Richmond, Va., chain last year and last week opened the first of its converted stores under its Martin's banner, it's a little more complicated than Budweiser on Sunday. At a grand opening event at Martin's Short Pump location last week, Rick Herring, Giant's president, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.