FOOD LION LAUNCHES NEW AD SPOTS SALISBURY, N.C. — Food Lion last week debuted a new advertising campaign highlighting its recent price-reduction efforts and featuring testimonials from its president, Cathy Green. The “Low Price Heritage” campaign seeks to complement Food Lion's “New, Lower Prices” program, which trimmed thousands of everyday prices earlier this year. “We wanted to send a powerful message to our customers about our lower prices, so we decided to feature Food Lion President ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.