BLOOM'S NEW BILLBOARD MAKES SCENTS SALISBURY, N.C. — Bloom is promoting its new line of private-label beef with a billboard that produces a scent of grilled steak. Bloom, a Food Lion brand known for its creative advertising approach, erected the billboard in Mooresville, N.C. Designed to look like a giant fork spearing a piece of meat, the billboard uses an attached fan to disperse a charcoal and pepper fragrance from scented oil. Bloom partnered with Charlotte-based advertising agency ...

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