SCHAUMBURG, Ill. — A Nielsen study of food shopping behaviors revealed that consumers adopt one of four shopping modes when perusing supermarket aisles: Autopilot, variety-seeking, buzz, and bargain-hunting patterns were identified during Nielsen’s 30-category analysis. Coffee, cereal and mayonnaise are usually purchased in autopilot mode, according to its findings. Purchases in these categories tend to be driven by brand choice and made by consumers who often aren’t willing to try anything ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.