Sales and marketing agencies expand in a down economy
While food retailers and their suppliers have been resilient in the weak economy, one would be hard-pressed to say they have thrived. That description, however, does fit the sales and marketing agencies that act as go-betweens among retailers and vendors. Following the path predicted in a 2006 report by the Grocery Manufacturers Association, sales agencies have benefited from a shift toward outsourcing a variety of the functions that traditionally had been performed by suppliers. “We ...
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