ORLANDO, Fla. — Grocers will cede about 11% of their sales to online channels in the next 10 years, according to research presented at Food Marketing Institute’s Future Connect conference here this week — but not all agree with that assessment. “I just don’t buy the 11% number,” said Joe Crafton, chief executive officer, Crossmark, in a panel at Future Connect on Wednesday. “I may eat those words, but I would rather be a little ...

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