NASHVILLE, Tenn. — The inclusion of perishables merchandise boosts the average basket size by almost 60% over average, Richard W. Dreiling, chairman and chief executive officer of Dollar General Corp., Goodlettsville, Tenn., told an investors conference here this week.
"The amount of refrigerated and frozen food we put into our stores makes the customer insatiable," he said. The average basket in 2011 was $10.89; however, when perishables are added, the basket jumps to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.