CINCINNATI — Gaining sales in the current environment is turning out to be more costly than Kroger anticipated, but the retailer isn't apologizing for it. A combination of rapidly escalating deflation and increasing price competition pressured Kroger to invest more in margins to spark sales in the fiscal second quarter, officials said last week. As a result, Kroger fell short of quarterly earnings expectations and lowered its profit forecast for the fiscal year, while eking out 2.6% ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.