CONSUMERS IN Sacramento, Calif., are shifting their business this year toward Safeway, Costco and Wal-Mart Supercenters — the three companies that are picking up market share. Consumer shifts to Wal-Mart and Costco are not surprising in the weakening economy, observers said, though they acknowledged they were surprised by the gains No. 2 Safeway has made. Safeway, Pleasanton, Calif., with its lifestyle upgrades, picked up a full share point, moving to 16.7% from 15.7% a year ago with just ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.