Corporate brands came into their own in 2008 — spurred in large part by the weak economy and the resulting move by consumers to trade down. Kroger Co., Cincinnati, reported that corporate-brand penetration represented almost 27% of all grocery sales and 34% of grocery units; meanwhile, Pleasanton, Calif.-based Safeway said corporate-brand sales outpaced national brands by a factor of 4-to-1 storewide and 6-to-1 in Center Store. Safeway was so enthused about the performance of two of its ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.