PLEASANTON, Calif. — Safeway here said yesterday that, despite lower overall financial results, it is seeing "dramatic improvements" in sales among consumers who are not regular high-volume shoppers in three of the four U.S. markets in which it has launched its lower-price campaigns. The four markets are Northern California, Southern California, Chicago and the Eastern division. The company did not say which of the four had seen less dramatic improvements. The chain reported lower ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.