PLEASANTON, Calif. — Safeway's stock took a hit last week as the company guided sales and earnings downward for the balance of the year and acknowledged a miscalculation on the impact of a heavy margin investment. “We consciously made some aggressive promotional investments in the middle of the period — during the four weeks after the Super Bowl — that we thought was worth a risk,” said Steve Burd, chairman, president and chief executive officer, in a conference call discussing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.