LAKELAND, Fla. — Publix Super Markets said it plans to further extend its reach northward along the South Carolina coast by entering the Myrtle Beach area with two stores.


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A 49,000-square-foot store in North Myrtle Beach will be located in the Coastal North Town Center and is expected to open in late 2014. A second lease is in the Pawleys Island Plaza, and is part of a redevelopment of an existing shopping center. That 45,000-square-foot Publix supermarket is expected to open in early 2015.

The stores, located just south of the North Carolina border, will expand Publix’s geographic reach about 100 miles north along coastal South Carolina, where the closest Publix stores currently operate in the Charleston market.

The current grocery share leader in the Myrtle Beach market is Wal-Mart Stores, with a share of 26.7% and six locations, according to Tucson, Ariz.-based Metro Market Studies, followed by Food Lion, with 19 stores; Bi-Lo, with seven stores; and Kroger Co, with four locations.

“On the heels of our continued expansion in North Carolina, we are excited to offer our associates growth opportunities and bring new jobs to the area,” said Chuck Roskovich, Publix divisional vice president. “We look forward to providing South Carolina residents and visitors alike with the high-quality service, products and active community involvement that Publix has become known for in our areas of operation and beyond.”

Read more: Publix Eyes Further North Carolina Expansion

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