ORLANDO, Fla. — Having a corporate presence on social media presents challenges not only in terms of training those employees who post on behalf of the company, but also in making sure that those agents have access to accurate and appropriate content to respond to customers. That was one of the learnings shared by Mark Irby, vice president of marketing at Publix Super Markets, during a presentation to a packed room on the opening day of the Food Marketing Institute's Future ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.