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Publix Plans Atlanta Hybrid Store

Publix Super Markets said it plans to open its first hybrid store in the Atlanta market.

ATLANTA — Publix Super Markets said Monday it plans to open its first hybrid store in the Atlanta market next Thursday. The 56,000-square-foot store will combine the natural and organic offerings of the chain's GreenWise banner with the more mainstream offerings found in traditional Publix stores.

Publix debuted the hybrid format late last year in Naples, Fla.

"Customers continue to look for a variety of all natural and organic products and services while seeking traditional items on their shopping list," said Brenda Reid, media and community relations manager for Publix, in a prepared statement.

Publix continues to operate full GreenWise stores in Palm Beach Gardens, Boca Raton and Tampa, all in Florida.