LAKELAND, Fla. — Publix Super Markets here is fighting fire with fire when it comes to Wal-Mart’s item-price comparison ads. The retailer has begun its own “See for Yourself” campaign, calling out the differences between sale-price items and retail prices for the same items at Wal-Mart. The ads appear at the Publix.com website alongside weekly circulars for stores in the Birmingham, Ala., and Tuscaloosa, Ala., markets, a spokeswoman for the chain, Brenda Reid, ...

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