Ralphs Ends 2X Coupons, Changes Loyalty Program

It's all about the bottom line and keeping shareholders happy. There are other places people can shop such as the 99 cents only stores, Dollar Tree, Big Lots, etc.

Ralphs lost me as a customer.

I guess, this is why I started shopping at Winco.....bye, bye..Ralph's

They should fire the person who stormed this very bad decision, we have been "checking out" (no pun ) the local Jon's and a more ethnic Vallarta market is opening soon in my town...I buy most of my meat and bulk items at Cosco because they shut down a very nice local Ralph's...I thought they have smart people in Ohio, maybe they are from Kentucky...lol
You have my e-mail now, show som respect, not stupidity!
Dan Gordon
Simi Valley , Ca.

The Ralphs Squirrels are out of their cages...NICELY PLAYED....Now........just wait for YOUR rewards, Ralphs

Ralphs has been losing me as a customer for months now to Vons. Vons has better prices and still offers quality food and services. Double coupons is a great way to get people into your stores. Gas discounts also available at Vons and their gas stations have better prices too! Bye-bye Ralphs.

BYE BYE RALPHS!!! This 20 year customer is not interested in gas discounts at shell. There is not even a shell gas station within 10 miles of my house. I do not want your visa card or your pre paid visa card. Your new program is communism. My family and I will now shop at Vons where they still double coupons. Remember the mistake Vons made when they stopped doubling coupons? Did not take long until they reinstated the program. If your so proud of the new rewards program why are you not advertising the details? Good luck Ralphs, you are going to need it.

I took am finished shopping at Ralphs now because of this decision. The double coupons and points program made Ralphs unique from all the other stores in the L.A. area. But now that they're doing away with the program Ralphs is no longer unique. Their big reveal obviously will be lower prices. But there are tons of other stores with lower prices and better quality products such as Sprout's, where I've started doing almost all of my shopping. I also have been going to Vons/Pavilions a lot more because of their Just 4 U program, which is great. I've saved more with that program than I ever saved at Ralphs. Plus Vons/Pavilions has great coupons every week in their weekly circulars. I feel as though they have a better handle on what customers want than Ralphs does now. I also used the Ralphs pharmacy just so I could get 50 points for every prescription, but now that the points program is being eliminated, I'll be going to a pharmacy that gives points, such as CVS, for prescriptions or Target for $4 generics.

Ralph's lost our business about 3 months ago with Vons having better weekly sales. We use to spend $120 to $150 per week at Ralphs, now we shop at Vons 90% of the time 10% at Sprouts.
Good bye Ralphs!

I am very disappointed in the decision to cancel the rewards program with cash back. I have looked forward to that check to apply to my order. I don't mind about them not doubling the manufacture coupons as I know that has to be costing them a bundle.

I don't like Shell gas either so I won't be using my points for gas. I will now have to look at Albertson's ads and Von's to see which store will have the best prices on the items that I buy. I am very disappointed!

Stupidity at its best. Just shopped there this morning and did not see low prices across the board as they claim , bunch of lies.. they are at least 25% higher than Walmart's. I guess they did not learn their lesson a few years back when they lost a lot of long time customers when they canceled their double coupon policy. As far as the fuel rewards program, i agree with most of the readers. they know that almost nobody will take advantage of this because Shell stations are about .25 cents higher than everyone else's. What i will do this time is reward them by driving an extra mile and shop @ Walmart.

This is very unfortunate. I really liked Ralph's and purchased so much that the quarterly certificates were a godsend for us! We are a military family and with all things considered, I preferred Ralph's over our own Commissary. Having said that... there is no real reason for us to shop Ralph's anymore. Gas at our commissary and numerous gas stations is lower than most of the local Shell stations not to mention that our options are not that plentiful to start with. We also benefited from the double coupons which are now gone. There is a Vons the same distance as our Ralph's.

It is just really sad that they are choosing to endorse a program that, for all intents and purposes, is useless to a good majority of its customers. Unless you a Shell credit card and the rewards redemption, what real benefit is there? Gas on our base is around $4.08 today. Surrounding stations such as Arco, Costco etc are equal to or within a penny or 2. The nearest Shell station is currently sitting at $4.38. Even with the supposed 10 cent a gallon discount, it is still 20 cents over many of the competing stations! How is that supposed to help me save money? I would really love to hear the "logic" behind this.

Ralphs... I am afraid you have lost yet another customer. Perhaps after you get the quarterly reports since this went into effect reflect just exactly how many customers and how much in revenue you will be losing, you will rethink this ridiculous new "Rewards Program". I for one don't see any "reward" to it... instead of BS "sales" with a supposed sales price after using this card.... why not just "adjust" the selling price? And while I am on a rant, the sales need to be revamped or clarified apparently. Today I was at Ralph's picking up a few things and wanted to pick up some steaks for dinner. The New York Strip were supposedly on sale for $5.99 per pound. While going thru the them searching for the package that would best suit me I noticed something odd. I had found a multi pack with 4 NY Steaks for $10.77. Upon reviewing the label, it noted that the price per pound was $6.49 per pound. Really? There were several other packages that were labelled $6.99 a pound. Really? When brought to the attention of the meat department to ask them, they said it was because they were "thin cut". Really? How come the flyer doesn't mention that?

Basically sounds like Ralph's is swimming with water wings and one of them just got a whole and there is a big wave coming... a wave of dissatisfied customers leaving.