Regional Cult Brands
While each of these three chains operates a distinct store, they have more in common than just devoted fans, observers note. All three emphasize service through engaged employees who are ambassadors of the brand, and all are tightly held corporations that don’t often discuss their business publicly (Trader Joe’s and Wegmans officials declined comment for this story specifically), preferring to let their stores — and their fans — tell their story. These businesses ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?