BENTONVILLE, Ark. -- Wal-Mart Stores here has launched a TV advertising campaign to encourage consumers to spend the gift cards they received for Christmas right away -- which would allow the retailer to realize the revenues from the cards in the current fiscal year, according to reports. Accounting rules prohibit retailers from recognizing gift-card sales until they are actually redeemed for merchandise. Wal-Mart, whose current fiscal year ends in January, has been running prime time spots ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.