BURLINGAME, Calif. -- Within the next eight years, retailers will face a rash of Web-based competitors “that will be pretty capable,” Tom Rubel, president of TNS Retail Forward, Columbus, Ohio, said yesterday at “Retailing 2015: New Frontiers,” a conference sponsored by his company. That new competition will require retailers to develop a multi-channel strategy “that encompasses new ways to reach consumers in-store, including a significant amount of infrastructure for in-store media. In the ...
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