LAS VEGAS — Riesbeck's Food Markets, St. Clairsville, Ohio, has increased its price gap with Wal-Mart over the past two years while still maintaining an EDLP program that also features ad specials. Speaking at a workshop during the National Grocers Association's annual convention here this month, Leo Braido, director of sales, marketing and store management, said the chain had maintained a gap of between 6% and 10% with Wal-Mart, “but some prices were running too close to parallel.” ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.