MILWAUKEE — Roundy’s here has rolled out a new loyalty program called Fresh Perks that allows customers to upload digital coupons.


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The program, which had previously been rolled out at Roundy’s Rainbow Foods banner in Minneapolis, replaces the Roundy’s Rewards program at Roundy’s Pick ’n Save, Copps and Metro Market stores. The program launched Aug. 8 with a Fresh Perks Giveaway that offers more than $9 million in prizes, including 1 million free products.

“We constantly listen to our customers to determine better ways to serve them and learned that they would like a program that helps them save money every time they shop.” said Robert Mariano, chairman, president and chief executive officer of Roundy’s. “Our new Fresh Perks program is designed to give customers tailor-made savings as they shop every day.”

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