'Impactful' Pricing, Promotions
Mariano told analysts the chain’s early pricing and promotional initiatives have been “impactful” and have shown increased stickiness among consumers, and those efforts will intensify after Labor Day, he added. “We know this kind of activity takes four to six exposures to make consumers aware of what we’re doing, and we’re confident we can find the right price and promotional model,” Mariano said. Roundy’s plans to adjust pricing on a ...
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