BOSTON — Safeway is prepared to open smaller-format stores if Tesco's Fresh & Easy concept proves to be a winner with consumers, Steve Burd, chairman, president and chief executive officer, said at an investor conference here last week. “If the small-store format works, we think we could do that, and probably do it more effectively [than Tesco], simply because we're a well-known brand in the market,” he said. Pleasanton, Calif.-based Safeway is the latest food retailer to consider ...
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