NEW YORK -- Safeway plans to introduce a new proprietary brand called Eating Right in the second quarter that could rival the success of the O Organic line it introduced last year, Brian Cornell, executive vice president and chief marketing officer for the Pleasanton, Calif.-based chain, said yesterday in a presentation to the Bear Stearns 13th Annual Retail, Restaurants & Consumer Conference here. According to Cornell, Eating Right will target the needs of consumers driven by health and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.