NEW YORK -- Safeway plans to introduce a new proprietary brand called Eating Right in the second quarter that could rival the success of the O Organic line it introduced last year, Brian Cornell, executive vice president and chief marketing officer for the Pleasanton, Calif.-based chain, said yesterday in a presentation to the Bear Stearns 13th Annual Retail, Restaurants & Consumer Conference here. According to Cornell, Eating Right will target the needs of consumers driven by health and ...

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