PLEASANTON, Calif. — Safeway here plans to go chainwide by the end of the year with “Just for U,” its online program offering consumers personalized pricing based on their shopping history, Steve Burd, chairman, president and chief executive officer, told shareholders at the company's annual meeting here. The program has been available in the chain's Hawaii stores since last summer and in Chicago and Northern California since the fall. Burd said an updated version of the program, which he ...

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