PHILADELPHIA — Save-A-Lot is launching a major private-label initiative based on a better understanding of its shoppers, who are largely lower-income families. The two-year program calls for consolidating Save-A-Lot's line of “exclusive brands,” developing more health-oriented products, and aggressively marketing the image and price advantage of its products. “We're going to be more consumer-centric by understanding our consumers' wants and needs. That's going to help our stores and our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.