Save-A-Lot is rallying behind the conviction that the lower-income grocery shopper is underserved in more ways than one. Not only is the opportunity to serve them vast and growing, but there is plenty of room to improve the means by which they're served, Save-A-Lot officials acknowledge. The prospect of simultaneously growing faster and serving better has sparked Save-A-Lot to adopt a new approach to marketing and merchandising that is making over its 1,200 corporate and licensed stores in ...

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