Wal-Mart Chairman Rob Walton at the 2012 annual shareholders meeting.
Armed with a new price-comparison campaign targeting traditional supermarket operators and a renewed focus on EDLP, Wal-Mart Stores has revived its same-store sales growth and — according to some observers — positioned itself well for a return to the market-share-grabbing ways of the past. It has also invested heavily in e-commerce as part of a broad, global multi-channel, multi-platform strategy; leveraged the success of some of its overseas divisions in the U.S.; and primed ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.