National sales agencies are expanding into foodservice — including supermarket delis.
As CPG companies have continued to outsource more of their retail sales and other functions to sales and marketing agencies, those providers have also been expanding on their own into new channels and with more services for their clients. “The weak economy and profit pressure on CPG companies is making our role in the industry more valuable than ever,” said Tanya Domier (right), president and chief operating officer, Advantage Sales and Marketing, Los Angeles. “As ...
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