A year-old share group that includes two major food retail chains and five large CPG companies has identified gaps in implementation of merchandise plans and promotions at the store level that it says costs food, drug and mass channels approximately 1% of annual gross product sales, or an estimated $10 billion to $15 billion. The share group, known as the In-Store Implementation (ISI) Sharegroup, believes that an industrywide effort, akin to the Efficient Consumer Response initiative ...

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