COLUMBUS, Ohio — Shoppers will become “more deliberate and purposeful” in their purchasing decisions following the recession, according to a report released last week by PricewaterhouseCoopers and Retail Forward, based here. “Conspicuous consumption will give way to more conscious or practical consumerism,” the report states. “Rampant deal-seeking will be replaced by more purchase selectivity and the use of shopping techniques and tools discovered during the recession.” The report also ...
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