EL SEGUNDO, Calif. — On the same day its parent company, Tesco, confirmed its decision to sell its U.S. stores and exit the market, Fresh & Easy Neighborhood Market here launched a new radio campaign — with some television spots contemplated — stressing the unadulterated nature of the food it sells, while offering a bit of unadulterated language as well. The spots feature a jingle that reduces the name Fresh & Easy to "F&Easy," which, when sung, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.