Sales and marketing agencies say the trend toward outsourcing among CPG companies is a wind at their backs
In an environment in which efficiency is paramount, sales and marketing agencies have emerged as one of the winners in the current recession. Leveraging their diversified skill sets and retail and customer knowledge, these companies have been able to capitalize on increased outsourcing of some functions by CPG companies seeking to streamline their own operations in the downturn and amid ongoing industry pressures. “This economy is one that is going to be good for an agency like ours, ...
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