Well, it depends on the year. A look at how new product activity has shifted in the organic category. 2003 No. of new items 1,601 New item sales $77M % of organic sales 4.8% NEW ITEM COMPOSITION: Fresh produce 27% Snacks 21% Milk 10% Other 42% 2004 No. of new items 1,856 New item sales $59M % of organic sales 2.7% NEW ITEM COMPOSITION: Fresh produce 18% Milk 9% Soups 8% Primal meats 7% Coffee 6% Yogurts 6% Other 46% 2005 No. of new items 1,912 New item sales $72M % of organic sales ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.