WHITE PLAINS, N.Y. — Price wars between supermarkets are tumbling off the shelves and into courtrooms. In a case illustrating the seriousness with which rival retailers are courting shoppers with a price message, A&P has accused Stop & Shop of running misleading comparative price advertisements that “harm the public image and goodwill” of A&P and should be pulled, according to a District Court filing here. Quincy, Mass.-based Stop & Shop in a response last week said A&P, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.