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Storecast Becomes Driveline

MALVERN, Pa. -- Storecast Holdings here, a provider of in-store merchandising services, yesterday said it has changed its name to Driveline Holdings.

MALVERN, Pa. -- Storecast Holdings here, a provider of in-store merchandising services, yesterday said it has changed its name to Driveline Holdings. The Driveline companies include Storecast Merchandising, Archway Merchandising, The Service Team and Co-Resources Solutions. Each of these legacy divisions is being renamed.