Wal-Mart's new strategic plan promises industrywide effects
Prepare for impact. Wal-Mart Stores only now is beginning to feel the rumblings of its nascent strategic plan known as Project Impact. But its reverberations will resonate industrywide. Project Impact, which was officially launched late last year, brings new criteria for selecting products to sell at Wal-Mart Supercenters, and new methods of marketing and merchandising them, showcased in a redesigned store box, and tied together with a new brand message. For the Bentonville, Ark-based ...
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