ATLANTA — Supermarkets planning to survive the present economic downturn would be wise to avoid middle-market positioning, said an A&P executive in an address here. “There's been a big shift among retailers to get out of the middle,” said G. Robert James, vice president, strategy and insights, A&P. “One-size-fits-all doesn't really fit anywhere in the industry.” James made his remarks in a keynote address at the Category Management Association conference, in which he focused on the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.