TAMPA, Fla. — Sweetbay Supermarkets will be zeroing in on its best shoppers in 2009. A new advertising campaign expected to debut next month is designed to help the 102-store chain forge a more relevant relationship with its core customer, according to Tony Miller, managing partner at Spark, a Tampa-based firm named as Sweetbay's new agency of record last week. “One of the main things we're going to try to accomplish is to identify, and better connect with, a very specific target ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.