As SuperTarget ramps up expansion, it is positioned for a head-on clash with traditional supermarkets
The next big threat to traditional supermarkets could come from SuperTarget, some industry observers told SN — assuming it's able to get a handle on self-distribution while expanding and upgrading its perishables offerings. Others said Target faces even more challenges in its battle for grocery market share, citing problems with consumer price perceptions; issues with adjacencies and traffic flow at store level; and an inability to localize food offerings. All agree, however, that after ...
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