Freshco 'Freaked the Market Out'
Stellarton, Nova Scotia-based Sobeys is lauded for stores that appeal to food lovers but the jury is still out on a newly crafted discount division, sources said. Freshco, which Sobeys introduced in 2010 as a replacement for its lagging Price Chopper discount banner, has created a stir behind aggressive pricing on perishables. “That freaked the market out a bit because perishables are where the money is,” one observer told SN. “But when you’re cornered like Price ...
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