Freshco 'Freaked the Market Out'
Stellarton, Nova Scotia-based Sobeys is lauded for stores that appeal to food lovers but the jury is still out on a newly crafted discount division, sources said. Freshco, which Sobeys introduced in 2010 as a replacement for its lagging Price Chopper discount banner, has created a stir behind aggressive pricing on perishables. “That freaked the market out a bit because perishables are where the money is,” one observer told SN. “But when you’re cornered like Price ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.