CHESHUNT, England — Tesco here and London-based Dunnhumby have signed an agreement that will allow the market research firm to monitor the shopping habits of more than 60 million Tesco customers outside the United Kingdom through their use of the chain's loyalty card.
Under the agreement, Dunnhumby will collect information from Tesco customers in nine countries, encompassing South Korea, China, Turkey, Malaysia, Thailand, Slovakia, the Czech Republic, Poland and Hungary.
Tesco said there ...
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